The College of Business Administration (CBA) and International Program Office of IUBAT organized a seminar on “Digital Marketing –Current Status and Future Prospect” on 30 September 2019 in the Seminar Hall at the University.
Prof Dr Zulkornain Yusop, President and CEO of Putra Business School (PBS), University Putra Malaysia (UPM), was the lead speaker. Followed by Prof Dr Abu Bakar Abdul Hamid, Professor of Marketing at Putra Business School, UPM also spoke in the seminar. The seminar focused on technological advancement and uses of artificial intelligence in marketing, current digital marketing trends and its impact on human lifestyle in the world perspectives at global scale.
The Seminar was inaugurated by Vice Chancellor of IUBAT Prof Dr Abdur Rab. Dean of CBA Prof. Dr. Jahan Sogra, Exam Controller Brig. Gen. Zahid Hossain (Rtd), Assoct. Prof. Dr. Tanvir Abir, Mr Sadekul Islam, Assistant Director, International Program Office and other faculty members students and officers participated in the seminar. The seminar was coordinated by Mr Md Adnan Rahman, Faculty of CBA. The seminar ended with a closing speech by Registrar Prof Md Lutfor Rahman.